This paper tends to examine Taiwan Digital Diplomacy Association (TDDA) 's strategy for gaining public awareness of Taiwan’s international presence. As a non-governmental and non-profit organization, TDDA can be classified as a civil society that has a pure interest. Unlike other civil society organizations which focus on human rights, justice, or environmental issues, the goal of TDDA is to promote Taiwan on the global stage. By using digital platform and actively campaigning on social media such as Twitter, Facebook, and Instagram, TDDA acts as a part of citizen diplomat and helps the country reaches its goal which is to be present in the international community since Taiwan is isolated by China due the Cross-Strait issue and One China Policy. Moreover, this paper is a descriptive and qualitative research which is analysed by using the concept of civil society. The data is collected from research journals and the internet sources such as official websites and social media.
Keywords: Civil Society, Digital Diplomacy, Taiwan’s International Presence
